I'm surfing, training for surfing 🏄♀️
or writing sketch and satire 📝
(my favorite joke I wrote for The Onion)

I love solving problems so you don't have to.
With a background in the medical field and beauty industry, I am driven by research and data and
fueled by my love for removing obstacles for others.
When I'm not Designing:
My Expertise:

How I Work:
About Me:
🏃 Fast
🤝 Collaboratively
♟️ Strategically
Data visualization
Complex flows
Microinteractions
Scalable UI
Error prevention & recovery
Feature prioritization
User reassurance
Accessibility
Responsive Design
Information Architecture
Design Approach
00 Empathy drives the train
Leading with empathy for users, stakeholders, and engineers(!)

03 Ideation connects all the cars

01 Research fuels the engine
Starting with research but it never stops

04 Delivery sends us on our journey

With design tenets and product principles,
we explore, test and iterate,
moving through levels of fidelity
sequentially and intentionally,
gathering feedback frequently and openly.
The best-conceived designs
won't be a reality for users unless
we successfully collaborate with engineers.
We continually refine, test and document,
navigating the entire process over and over!
02 Synthesis lays the tracks
Defining the problem for users and adding the context of business needs and available resources.

Design Tenets
Reduce cognitive load
Little things add up. Taking work off our collective mental plate is worth everything to me.
Promote user confidence
Designs should guide and encourage the user to feel confident and supported in completing tasks.
Beware the Assumption Bear
Assumptions creep in from everywhere.
We should make sure our choices are well justified by research and data.
Launch Fast, Iterate Often
By working fast, we can test and validate ideas and solve problems more quickly. Making continuous improvements is part of the process.