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I'm surfing, training for surfing 🏄‍♀️
or writing sketch and satire 📝 
(my favorite joke I wrote for The Onion)

I love solving problems so you don't have to.

With a background in the medical field and beauty industry, I am driven by research and data and 
fueled by my love for removing obstacles for others.

When I'm not Designing:

My Expertise:

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How I Work:

About Me:

🏃 Fast

🤝 Collaboratively

♟️ Strategically

Data visualization
Complex flows
Microinteractions
Scalable UI
Error prevention & recovery
Feature prioritization
User reassurance
Accessibility
Responsive Design
Information Architecture

Design Approach

00 Empathy drives the train

Leading with empathy for users, stakeholders, and engineers(!)

03 Ideation connects all the cars

01 Research fuels the engine

Starting with research but it never stops

04 Delivery sends us on our journey

With design tenets and product principles,

we explore, test and iterate,

moving through levels of fidelity

sequentially and intentionally,

gathering feedback frequently and openly.

The best-conceived designs

won't be a reality for users unless

we successfully collaborate with engineers.

We continually refine, test and document,

navigating the entire process over and over!

02 Synthesis lays the tracks

Defining the problem for users and adding the context of business needs and available resources.

Design Tenets

Reduce cognitive load

Little things add up. Taking work off our collective mental plate is worth everything to me.

Promote user confidence

Designs should guide and encourage the user to feel confident and supported in completing tasks.

Beware the Assumption Bear

Assumptions creep in from everywhere.

We should make sure our choices are well justified by research and data.

Launch Fast, Iterate Often

By working fast, we can test and validate ideas and solve problems more quickly. Making continuous improvements is part of the process.

Skills & Technologies

Research
User Interviews
Contextual Inquiry
Card Sorting
Tree Testing
Heuristic Evaluation
User Persona
Journey Map
User Story
Business Model Canvas
Competitive Analysis
Design
Responsive Design
Design Systems
Sketching & Wireframing
Rapid Prototyping
Information Architecture
Usability Testing
Content Strategy
Product Strategy
User Flow
UX Metrics & KPIs
Tools
Figma
Miro
JIRA
Slack
Proto.io
Typeform
Maze
Wix
Optimal Workshop
Active Campaign
ClickFunnels
Zeplin
HTML
CSS
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